If you own a web-based business, you need to know that everything you do online is an act of branding. On the Internet, brands matter for a lot. They are like stored goodwill and stored value. Even if you stop marketing, if you have a powerful online brand, your website will still continue to rake in traffic. That’s how powerful brands are.
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They are like traffic batteries. Unfortunately, not all owners of online business are wise to the fact that everything they do online involves branding. With online branding, you are either building it up, or you are eroding it. There are hardly any ‘neutral’ online acts. Everything from your site’s design to how you handle customer contact requests have the potential of either building up your online brand or eroding it. This is especially true when it comes to your website’s hosting and infrastructure.
Don’t let your brand equity disappear when your host has a hiccup
Busy sites are like 24/7 convenience stores. You have to be up at all times of the day. You have to take on all comers and give them the experience they came to your site for. Internet users are always, consciously or subconsciously, comparing your site to your competitors. Imagine their frustration if they visit your site and can’t access it. It only takes a few repeats of this annoying experience for word to get around that your site is not reliable. Online traffic and user loyalty are very fickle.
It only takes a few embarrassing 404 errors for your otherwise loyal visitors to start entertaining thoughts of ditching your site. Since truly original ideas are fairly rare online, you can bet that there are some similar services out there that are just eager to snap up the traffic and money you left on the table. The stakes are that high. That is why you need to invest in a content delivery system that can make sure your online presence stays up. Amazon Web Services’ platform is powered by many server clusters and leverages the power of a huge and redundant network. Hosting your content on the Amazon Web Services ensures that your customers can get to your site whenever they want regardless of where they are located in the world.
Protect your brand with fast-loading pages
As mentioned above, everything you do online impacts your branding. If you have slow-loading pages, this will impact your brand. People talk on social networks and you don’t want to get pegged as the ‘company with the slow website’. Protect your brand equity by investing in effective and fast content delivery systems that not only insure that your content will be viewable, but that it can be viewed quickly. Your competition is always looking for ways to distinguish themselves from your site, don’t give them an opening by using your own server cluster or an unreliable host to serve up slow-loading pages.